Making Outbound Calls: Initiating calls to potential customers or clients from provided leads or databases. These calls could be for sales, surveys, or other purposes depending on the organization's goals. Customer Outreach: Contacting existing customers to maintain relationships, gather feedback, or inform them about new products or services. Handling Inbound Calls: Answering incoming calls from customers or clients, addressing their inquiries, resolving issues, or redirecting them to the appropriate department. Product/Service Knowledge: Having a good understanding of the products or services offered by the company in order to effectively communicate their features and benefits to potential customers.