A Store Manager, or Shop Manager, is responsible for the overall daily operations of the shop, ensuring efficiency and profitability. Their primary duties include hiring, firing and management of staff. Other main responsibilities are facilitating customer service and meeting sales and financial goals. The Store Manager tracks sales figures and meets financial and sales goals. Adapting to various situations, they ensure the safety of people, assets and handle all the store's banking. They also direct customer service, resolve complaints and manage loss prevention.