Keyword Research: SEO analysts conduct keyword research to identify relevant search terms and phrases that users are searching for in search engines. They use keyword research tools to analyze search volume, competition, and relevance, and select target keywords to optimize website content. On-Page Optimization: SEO analysts optimize on-page elements of websites, including meta tags, headings, URLs, and content, to improve search engine visibility and relevance. They ensure that web pages are properly structured, keyword-optimized, and aligned with SEO best practices for indexing and ranking purposes. Content Optimization: SEO analysts optimize website content, such as articles, blog posts, product descriptions, and landing pages, to improve search engine rankings and user engagement. They create high-quality, relevant, and optimized content that meets user intent and provides value to target audiences. Technical SEO: SEO analysts perform technical optimizations to improve website performance, crawlability, and indexing by search engines. They address technical issues such as site speed, mobile-friendliness, crawl errors, broken links, and duplicate content to enhance website usability and search engine ranking. Link Building: SEO analysts execute link building strategies to acquire high-quality backlinks from reputable websites and domains. They identify link opportunities, outreach to relevant websites, and build relationships with webmasters to earn natural and authoritative backlinks that improve website authority and search rankings. Competitor Analysis: SEO analysts conduct competitor analysis to evaluate the SEO strategies and performance of competitors in the same industry or niche. They analyze competitor websites, keywords, backlink profiles, and content strategies to identify opportunities and inform their own SEO strategy. Performance Monitoring: SEO analysts monitor website performance, search engine rankings, and organic traffic using web analytics tools such as Google Analytics or Search Console. They track key performance indicators (KPIs), analyze trends, and generate reports to measure the effectiveness of SEO efforts and identify areas for improvement. Algorithm Updates: SEO analysts stay updated on search engine algorithm changes, updates, and best practices to adapt SEO strategies accordingly. They monitor industry news, Google announcements, and SEO forums to stay informed about algorithm updates and changes in search engine ranking factors. SEO Audits: SEO analysts conduct comprehensive SEO audits of websites to identify strengths, weaknesses, and opportunities for improvement. They assess technical, on-page, and off-page SEO factors, identify issues, and provide recommendations and action plans to optimize website performance and visibility. Communication and Collaboration: SEO analysts collaborate with cross-functional teams, including content creators, web developers, and marketing professionals, to implement SEO recommendations and align SEO efforts with overall business objectives. They communicate SEO strategies, insights, and results to stakeholders and provide guidance on SEO best practices and guidelines.