A sales representative communicates with customers to understand their needs and preferences. Using this information, they promote the benefits of a product or service and explain how it may help the customer resolve challenges or achieve goals. Often, sales representatives work toward sales goals, known as quotas. They're responsible for identifying a customer's needs, pitching relevant products or services, and ensuring they have a positive experience from start to finish. In some cases, a sales agent will cold call prospects they find through business directories or client referrals. Selling products or services to customers, and representing the brand. This can include asking questions to pinpoint the best offerings, giving demos or presentations, and maintaining customer relationships. Reaching out to potential leads through a variety of channels, such as email, phone, text, and social media.