They're responsible for identifying a customer's needs, pitching relevant products or services, and ensuring they have a positive experience from start to finish. In some cases, a sales agent will cold call prospects they find through business directories or client referrals. The Sales Representative is responsible for selling products and meeting customer needs while obtaining orders from existing or potential sales outlets. They ensure that the customer is satisfied and adequately taken care of while making a purchase. This way, they can establish new accounts for their employer. A sales professional can be a sales representative or manager of the sales department in a business or organization. Your duties as a sales representative are to develop and maintain customer relationships, sell company product or services to customers, and keep a record of your inventory and sales.