They're responsible for identifying a customer's needs, pitching relevant products or services, and ensuring they have a positive experience from start to finish. In some cases, a sales agent will cold call prospects they find through business directories or client referrals. A sales professional can be a sales representative or manager of the sales department in a business or organization. Your duties as a sales representative are to develop and maintain customer relationships, sell company product or services to customers, and keep a record of your inventory and sales. A sales representative communicates with customers to understand their needs and preferences. Using this information, they promote the benefits of a product or service and explain how it may help the customer resolve challenges or achieve goals. Often, sales representatives work toward sales goals, known as quotas. They're responsible for identifying a customer's needs, pitching relevant products or services, and ensuring they have a positive experience from start to finish. In some cases, a sales agent will cold call prospects they find through business directories or client referrals.