Sales Planning and Strategy: Sales Managers develop sales strategies, plans, and objectives in alignment with the company's overall goals and objectives. They analyze market trends, customer needs, and competitive landscape to identify opportunities for growth and expansion. Team Leadership: Sales Managers lead and manage a team of sales representatives or account executives. They provide guidance, direction, and mentorship to sales team members, set performance targets and quotas, and motivate the team to achieve sales goals. Recruitment and Training: Sales Managers recruit, onboard, and train new sales team members to ensure they have the skills, knowledge, and resources to succeed in their roles. They conduct sales training programs, workshops, and coaching sessions to develop sales skills and competencies. Performance Management: Sales Managers monitor and evaluate the performance of sales team members against sales targets and KPIs. They provide regular feedback, performance reviews, and performance improvement plans to address performance issues and drive performance improvement. Sales Forecasting and Reporting: Sales Managers forecast sales projections, pipeline growth, and revenue targets based on historical data, market analysis, and sales trends. They prepare sales reports, dashboards, and analytics to track sales performance, identify areas for improvement, and make data-driven decisions. Customer Relationship Management: Sales Managers build and maintain relationships with key customers, clients, and partners to drive sales growth and customer satisfaction. They engage with customers to understand their needs, address concerns, and provide solutions that meet their requirements. Sales Process Optimization: Sales Managers optimize sales processes and workflows to improve efficiency, productivity, and effectiveness. They implement sales automation tools, CRM systems, and sales enablement technologies to streamline sales operations and enhance sales performance. Market Expansion and Business Development: Sales Managers identify new market opportunities, target segments, and customer segments to expand the company's customer base and market reach. They develop and execute sales strategies to acquire new customers, penetrate new markets, and grow market share. Cross-functional Collaboration: Sales Managers collaborate with other departments, such as marketing, product development, and customer service, to align sales initiatives with overall business objectives. They work cross-functionally to address customer needs, resolve issues, and drive business success. Compliance and Ethics: Sales Managers ensure compliance with company policies, sales regulations, and ethical standards in all sales activities and interactions. They uphold integrity, honesty, and professionalism in sales practices and conduct.