As managers, sales managers are typically in charge of hiring and firing employees, determining the need for training and delivering it, coaching sales representatives, and establishing sales territory. In order to make wise selections, they are also responsible for developing sales plans and performing data analysis. Sales managers might create budgets, develop incentive plans for sales team members and create plans to expand into new territories. If you like sales and want to be a strategic leader in a company, understanding a sales manager's position might be a way for you to get your ideal job.