They're responsible for identifying a customer's needs, pitching relevant products or services, and ensuring they have a positive experience from start to finish. In some cases, a sales agent will cold call prospects they find through business directories or client referrals. Serves customers by selling products and meeting customer needs. Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors. A sales professional can be a sales representative or manager of the sales department in a business or organization. Your duties as a sales representative are to develop and maintain customer relationships, sell company product or services to customers, and keep a record of your inventory and sales.