Conducting market research to identify selling possibilities and evaluate customer needs. Actively seeking out new sales opportunities through cold calling, networking and social media. Setting up meetings with potential clients and listening to their wishes and concerns. They're responsible for identifying a customer's needs, pitching relevant products or services, and ensuring they have a positive experience from start to finish. In some cases, a sales agent will cold call prospects they find through business directories or client referrals. An entry level sales representative is responsible for generating leads, contacting potential customers, and promoting products or services to drive sales. They may engage in cold calling, networking, and attending sales meetings to build relationships with clients.