Public relations officers manage the reputation and image of their clients, working to gain public understanding and support through planned publicity campaigns. A career in public relations (PR) involves using all forms of media and communication to build, maintain and manage the reputation of your clients. Maintains the organization's image and identity. Drafts speeches and schedules interviews. Prepares and edits organizational materials, including employee newsletters and other publications for internal and external audiences. Updates and maintains organization's digital content.