As a Marketing Executive your responsibilities will likely include strategic and tactical execution of creative and engaging marketing campaigns, executing marketing strategies, planning marketing events and product launches, developing an online presence and content writing for websites and campaigns. The thing that most interests me about a career in marketing is the need to constantly innovate. Technology and customer trends change all the time. It's up to the marketing team to keep abreast of those changes and ensure the company's messaging remains relevant and attractive to our target audience. Increase sales through the identification and cultivation of new customers • Develop a detailed data base of potential new customer/clients for the business • Arrange introductory meetings for senior management and prospective customers • Plan and implement an annual marketing plan; regularly updating the management ... contributing ideas to marketing campaigns conducting research and analysing data to identify and define audiences compiling, distributing and presenting ideas, information and strategies coordinating promotional activities, events and interviews managing production and performance of multimedia content writing and proofreading creative copy maintaining websites and tracking data analytics