Increase sales through the identification and cultivation of new customers • Develop a detailed data base of potential new customer/clients for the business • Arrange introductory meetings for senior management and prospective customers • Plan and implement an annual marketing plan; regularly updating the management ... contributing ideas to marketing campaigns conducting research and analysing data to identify and define audiences compiling, distributing and presenting ideas, information and strategies coordinating promotional activities, events and interviews managing production and performance of multimedia content writing and proofreading creative copy maintaining websites and tracking data analytics updating databases and using a customer relationship management (CRM) system monitoring budgets managing social media campaigns monitoring performance of marketing campaigns.