Anyone can become a Marketing Executive with an academic degree in marketing and relevant work experience. A Marketing Executive career is suitable for candidates with special needs. There are desk based job roles available in this career that do not require frequent travel or movement. Typical duties of a marketing executive include: contributing ideas to marketing campaigns. conducting research and analysing data to identify and define audiences. compiling, distributing and presenting ideas, information and strategies. Marketing executives often participate in a variety of types of copywriting through the course of a marketing campaign. For example, a marketing executive may write copy for a website, compose social media posts, develop topics of discussion for a TV interview and/or create copy for print advertising.