Marketing Executive Job in Alappuzha

Alappuzha, Kerala Full Time Date: 17 May 2024

Job description

Market Research: Conducting market research to identify trends, opportunities, and consumer preferences, as well as analyzing competitor activities to inform marketing strategies. Campaign Planning: Developing marketing campaigns and strategies to promote products or services, attract customers, and achieve business objectives. Content Creation: Creating compelling content for various marketing channels, including websites, social media, email newsletters, blogs, and advertising materials, to engage and attract target audiences. Social Media Management: Managing social media accounts, creating content, engaging with followers, and monitoring social media trends to enhance brand visibility and reputation. Digital Marketing: Implementing digital marketing tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing to drive website traffic and generate leads. Advertising and Promotion: Planning and executing advertising campaigns across various channels, including print, online, television, and radio, to increase brand awareness and reach target audiences. Event Coordination: Organizing and coordinating marketing events, trade shows, conferences, and product launches to showcase products or services and engage with potential customers. Marketing Analytics: Analyzing marketing data and metrics to evaluate the performance of marketing campaigns, identify areas for improvement, and make data-driven decisions to optimize marketing efforts. Brand Management: Managing brand identity, positioning, and messaging to ensure consistency across all marketing channels and communications. Collaboration: Collaborating with cross-functional teams such as sales, product development, and customer service to align marketing efforts with business goals and objectives.