greeting clients and setting a positive office atmosphere. answering the phone, taking messages and redirecting calls to respective offices. organising and maintaining files and records and updating them when necessary. creating and maintaining updated documents and spreadsheets. The front office represents the customer-facing division of a firm. For example, customer service, sales, and industry experts who provide advisory services are considered part of a firm's front office operations. The functions of the front office generally generate the majority of revenue for a firm. The front office represents the customer-facing division of a firm. For example, customer service, sales, and industry experts who provide advisory services are considered part of a firm's front office operations.