greeting clients and setting a positive office atmosphere. answering the phone, taking messages and redirecting calls to respective offices. organising and maintaining files and records and updating them when necessary. creating and maintaining updated documents and spreadsheets. Front Desk Associates tend to have more specialized duties and are often found in industries where guest or patient services are a central part of their role. Receptionists, on the other hand, typically have more general administrative responsibilities and can be found in a broader range of organizations. Front office executives are responsible for managing the front desk and reception area of an office. Serving as the initial point of contact for clients and visitors, they are responsible for creating a great first impression of the company.