Front office executives are responsible for managing the front desk and reception area of an office. Serving as the initial point of contact for clients and visitors, they are responsible for creating a great first impression of the company. The front office represents the customer-facing division of a firm. For example, customer service, sales, and industry experts who provide advisory services are considered part of a firm's front office operations. The functions of the front office generally generate the majority of revenue for a firm. The front office represents the customer-facing division of a firm. For example, customer service, sales, and industry experts who provide advisory services are considered part of a firm's front office operations.