Sales Generation: Meeting or exceeding sales targets by prospecting for new clients and maintaining relationships with existing clients. This involves actively seeking new sales opportunities through networking, cold calling, and referrals. Customer Relationship Management: Building and maintaining strong, long-lasting customer relationships. This includes understanding customer needs, addressing their concerns, and ensuring customer satisfaction. Market Research: Conducting market research to identify new trends, opportunities, and competitor activities. This helps in developing strategies to differentiate products or services and position them effectively in the market. Product Knowledge: Maintaining a thorough understanding of the company's products or services and effectively communicating their features, advantages, and benefits to customers. Negotiation and Closing: Negotiating contracts and closing sales to maximize profits. This involves understanding pricing strategies, terms, and conditions to reach mutually beneficial agreements with customers. Reporting and Documentation: Keeping accurate records of sales activities, including sales calls, presentations, and closed sales. Providing regular reports on sales performance, market trends, and competitor activities to management. Field Work: Traveling to meet with clients, attend industry events, and participate in trade shows as required. This aspect of the role requires flexibility and the ability to work independently. Feedback and Improvement: Providing feedback to management on customer needs, problems, interests, competitive activities, and potential for new products and services. Contributing to the development of sales strategies and tactics based on feedback and market trends. Adherence to Policies: Adhering to company policies, procedures, and business ethics codes. Ensuring compliance with legal and regulatory requirements related to sales activities. Continuous Learning: Keeping abreast of industry trends, best practices, and new technologies to continuously improve sales techniques and knowledge.