Field Marketing Executive Job in Pathanamthitta

Pathanamthitta, Kerala Full Time Date: 06 May 2024

Job description

Market Research: Conduct research to identify target markets, customer demographics, and consumer behavior trends in assigned territories. Gather insights on competitors' products, pricing, promotions, and marketing strategies to inform your own marketing efforts. Strategic Planning: Develop strategic marketing plans and campaigns tailored to target markets and customer segments. Set clear objectives, goals, and key performance indicators (KPIs) for marketing initiatives to measure effectiveness and success. Customer Engagement: Interact with potential customers face-to-face through door-to-door visits, cold calling, or attending events such as trade shows, exhibitions, or community fairs. Build relationships with prospects, educate them about products or services, and address any questions or concerns they may have. Product Demonstrations: Conduct product demonstrations or presentations to showcase features, benefits, and value propositions to potential customers. Highlight key selling points and competitive advantages to differentiate products from competitors. Lead Generation: Generate leads and qualify prospects through proactive outreach efforts, such as networking, referrals, or direct marketing activities. Collect contact information and maintain a database of leads for follow-up and nurturing. Sales Support: Collaborate with the sales team to facilitate the conversion of leads into customers. Provide sales collateral, marketing materials, or promotional resources to support the sales process and overcome objections. Brand Representation: Represent the company and its brand professionally and positively in all interactions with customers and prospects. Ensure brand messaging and visual identity are consistent across marketing materials and communications. Data Analysis and Reporting: Track and analyze the performance of marketing campaigns and activities using relevant metrics and analytics tools. Prepare regular reports or dashboards to summarize key findings, insights, and recommendations for improvement. Feedback and Improvement: Solicit feedback from customers and prospects to understand their needs, preferences, and pain points. Share customer insights and feedback with internal teams, such as product development, marketing, and sales, to drive continuous improvement and innovation. Compliance and Ethics: Ensure compliance with relevant laws, regulations, and industry standards governing marketing and sales activities. Uphold ethical standards and practices in all interactions with customers, competitors, and stakeholders.