Market Research: Conduct research to understand local market dynamics, customer preferences, and competitive landscape within specific geographic regions or territories. Gather insights to inform field marketing strategies and tactics. Event Planning and Execution: Organize and coordinate promotional events, test drive events, product demonstrations, and community outreach programs in designated areas. Secure event venues, vendors, and equipment, and oversee event logistics and staffing. Local Advertising and Promotion: Implement local advertising campaigns, including print ads, outdoor signage, and targeted digital advertising, to raise awareness and drive foot traffic to dealerships or retail locations. Develop promotional materials, such as flyers, brochures, and banners, tailored to local audiences. Dealer Support: Collaborate with automotive dealerships or retail outlets to develop and execute marketing initiatives at the local level. Provide marketing support, training, and resources to dealership staff to enhance their ability to promote products and services effectively. Lead Generation and Conversion: Generate leads through field marketing activities, such as door-to-door canvassing, street marketing, and participation in local fairs or festivals. Engage with potential customers, collect contact information, and follow up to convert leads into sales opportunities. Product Demonstrations: Conduct product demonstrations and test drives for customers interested in experiencing automotive vehicles firsthand. Highlight key features, benefits, and performance characteristics to persuade customers and facilitate purchase decisions. Customer Relationship Management (CRM): Maintain relationships with customers and prospects in assigned territories through regular communication and follow-up. Use CRM systems to track interactions, manage leads, and schedule appointments for sales representatives. Brand Ambassadorship: Serve as a brand ambassador for the automotive company or dealership, representing the brand professionally and positively in all interactions with customers, partners, and community members. Uphold brand values and messaging in marketing activities. Feedback Collection: Gather feedback from customers and dealerships regarding marketing initiatives, product preferences, and market trends. Provide insights and recommendations to marketing teams to refine strategies and improve campaign effectiveness. Performance Tracking and Reporting: Monitor and analyze the performance of field marketing activities, including event attendance, lead generation, and sales conversions. Prepare reports and presentations summarizing key metrics and outcomes for management review. Training and Development: Stay updated on product knowledge, marketing strategies, and industry trends through ongoing training and professional development opportunities. Share knowledge and best practices with dealership staff and sales teams to enhance marketing effectiveness. Compliance and Ethics: Ensure compliance with company policies, industry regulations, and ethical standards in all field marketing activities. Conduct marketing activities in a manner that reflects positively on the brand and fosters trust with customers and partners.