Search Engine Optimization (SEO): SEO involves optimizing website content and structure to improve organic visibility and ranking on search engine results pages (SERPs). Key tactics include keyword research, on-page optimization, technical SEO, and link building. Content Marketing: Content marketing focuses on creating and distributing valuable, relevant, and engaging content to attract and retain a target audience. Content formats may include blog posts, articles, videos, infographics, eBooks, and whitepapers. Social Media Marketing: Social media marketing involves leveraging social media platforms (such as Facebook, Instagram, Twitter, LinkedIn, and YouTube) to engage with audiences, build brand awareness, drive website traffic, and generate leads or sales. Email Marketing: Email marketing involves sending targeted, personalized email campaigns to subscribers or customers to nurture relationships, deliver relevant content, promote products or services, and drive conversions. Segmentation, automation, and A/B testing are common strategies used in email marketing. Pay-Per-Click Advertising (PPC): PPC advertising involves paying for ad placements on search engines (such as Google Ads) or social media platforms (such as Facebook Ads) to drive traffic to a website or landing page. Advertisers bid on keywords or target audience demographics to display ads to relevant users. Display Advertising: Display advertising involves placing banner ads, text ads, or multimedia ads on websites, mobile apps, or social media platforms to increase brand visibility and reach a broader audience. Display ads can be targeted based on user interests, demographics, or behavior. Affiliate Marketing: Affiliate marketing involves partnering with affiliate marketers or influencers who promote products or services in exchange for a commission on sales generated through their referral links or promo codes. Affiliate networks facilitate the relationship between advertisers and affiliates. Influencer Marketing: Influencer marketing involves collaborating with social media influencers, bloggers, or content creators who have a significant following and influence within a specific niche or industry. Influencers promote products or services to their audience in sponsored posts or content. Video Marketing: Video marketing involves creating and sharing video content to engage, educate, or entertain audiences across digital platforms. Video content may include product demonstrations, tutorials, testimonials, vlogs, live streams, or branded content. Analytics and Performance Measurement: Analytics tools, such as Google Analytics, provide insights into website traffic, user behavior, and campaign performance. Marketers use data analytics to measure key performance indicators (KPIs), track ROI, and optimize digital marketing strategies for better results.