The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions. The scope of a digital marketer's role encompasses a wide range of digital media, including social media, search engines, email, content creation and online advertising. Their primary goal is to connect with target audiences, drive engagement and achieve business objectives through digital means. The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.