Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations. Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation. The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions. A Digital Marketing Executive plans and executes all aspects of a company's online marketing strategy, including market research and targeting, social media outreach, search engine optimization, newsletters and direct campaigns, lead generation, brand building, and conversion.