Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations. Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation. As digital marketing is a newer field, many employers are willing to pay higher salaries to candidates with the right experience and credentials. Depending on your position and company, you may also receive bonuses if your work helps the company increase sales and profit. A Digital Marketing Executive plans and executes all aspects of a company's online marketing strategy, including market research and targeting, social media outreach, search engine optimization, newsletters and direct campaigns, lead generation, brand building, and conversion. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.