Customer relationship managers are skilled communicators who promote brands by cultivating lasting relationships with key customers. They implement policies to retain customers, gain new ones and ensure their satisfaction with the organisation. Manage customer interactions, inquiries and complaints across various channels, including email, phone, and social media. Support successful customer retention initiatives, such as customised marketing campaigns and loyalty programs. Keeping customers updated with all information on the latest products. This significantly helps in increasing the sales of the company. Resolve all customer complaints in a quick and efficient manner. Expand the customer base by essentially using the methods of upselling and cross-selling. A CRM manager is responsible for the CRM implementation and advancement of strategies, plans, and systems in place to take your business - customer relationships to higher heights. They put the bits in place that help you gain new customers and oversee the process of retaining your existing ones. Customer relationship managers are skilled communicators who promote brands by cultivating lasting relationships with key customers. They implement policies to retain customers, gain new ones and ensure their satisfaction with the organisation.