Customer relationship managers are skilled communicators who promote brands by cultivating lasting relationships with key customers. They implement policies to retain customers, gain new ones and ensure their satisfaction with the organisation. Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. A CRM manager is responsible for the CRM implementation and advancement of strategies, plans, and systems in place to take your business - customer relationships to higher heights. They put the bits in place that help you gain new customers and oversee the process of retaining your existing ones.