Customer Relationship Officers handle the concerns of the people who buy their company's products or services. They work to rectify issues experienced by individual customers as well as aim to improve the organization's overall customer satisfaction ratings. Customer Relationship Officers handle the concerns of the people who buy their company's products or services. They work to rectify issues experienced by individual customers as well as aim to improve the organization's overall customer satisfaction ratings. Relationship executives work to establish and sustain meaningful ties with an organisation's clients, which may include companies or individuals. Relationship executives then leverage these connexions to retain clients and to identify additional sales opportunities.