Customer Relationship Officers handle the concerns of the people who buy their company's products or services. They work to rectify issues experienced by individual customers as well as aim to improve the organization's overall customer satisfaction ratings. Resolving customer complaints quickly and efficiently. Keeping customers updated on the latest products in order to increase sales. Meeting with managers in the organization to plan strategically. Expanding the customer base by upselling and cross-selling. A customer relations executive is an upper management customer service employee who oversees all interactions between a company and its customers. These employees manage and develop strategies for building relationships and aim to provide a consistent, positive experience to every customer.