Customer Relationship Officers handle the concerns of the people who buy their company's products or services. They work to rectify issues experienced by individual customers as well as aim to improve the organization's overall customer satisfaction ratings. A customer relations executive is an upper management customer service employee who oversees all interactions between a company and its customers. These employees manage and develop strategies for building relationships and aim to provide a consistent, positive experience to every customer. Customer Relationship Management (CRM) Executives have to interact with customers to handle enquiries, complaints and process orders, so they must be able to communicate clearly. As a customer relations representative, your duties are to provide customer service and interact with customers, addressing complaints or technical problems. Typically you work in a call center and speak with customers over the phone.