The job of a content writer is to create print and digital content for companies that provides information or showcases the products or services they offer. To develop content that accurately reflects company ideals, content writers often research the material they need to write each article or product description. Write content that promotes our products and services. Conduct in-depth research and convey findings with accuracy. Revise and edit content before publication. Stay current on marketing and general industry trends to augment content development. Work with content strategists to build editorial calendars.