A branch manager is an employee who oversees the operations of a branch of a bank or financial institution. The branch manager's responsibilities include managing resources and staff, developing and attaining sales goals, delivering customer service, and growing the location's revenues. A Branch Manager is in charge of overseeing and coordinating all operations for a branch. They are directly responsible for hiring staff, onboarding and training new staff members, and developing goals to maintain sales performance. Specific hard skills like operations, financial management and technical proficiency can immensely help in improving your branch performance. For instance, effective financial management can enhance profitability, while operational understanding can streamline processes for better efficiency.