Oversees staff, including bartenders and barbacks, and, in some cases, bouncers, wait staff, and/or kitchen staff as well. Hires, trains, promotes, and, when necessary, disciplines or fires staff. Selects music, books bands, and provides input on décor and marketing, including social media and other forms of publicity. Oversee the daily operations of the bar, including inventory management, staff scheduling, and customer service. Create and maintain a welcoming and inclusive atmosphere for all customers. Develop and implement marketing strategies to increase sales and customer engagement.